
Design, deploy, and manage a structured outbound engine capable of:
• Supporting up to 100 client accounts simultaneously
• Delivering ~10 qualified commercial leads per client, per month
• Maintaining infrastructure stability and deliverability
• Effectively handing leads off to clients at scale
• Providing transparent client reporting
• Operating lean while maintaining performance control
Infrastructure Architecture
• Multi-domain sending systems per client
• Inbox rotation frameworks
• SPF / DKIM / DMARC configuration
• Deliverability monitoring
• Server health tracking
• Risk mitigation protocols
Outbound was built on controlled infrastructure, not volume-based blasting.
At peak:
• 100 active client accounts
• ~10 qualified leads per client, per month
• Multi-channel outbound deployed
• Centralized dashboard oversight
• Continuous infrastructure monitoring
This was not a campaign.
It was a structured outbound operating system.
1. Defined niche focus
2. Repeatable messaging patterns
3. Controlled sending infrastructure
4. Portfolio-level visibility
5. Early problem detection
6. Lean operational model