Design, deploy, and manage a structured outbound engine capable of:

• Supporting up to 100 client accounts simultaneously

• Delivering ~10 qualified commercial leads per client, per month

• Maintaining infrastructure stability and deliverability

• Effectively handing leads off to clients at scale

• Providing transparent client reporting

• Operating lean while maintaining performance control

1. Infrastructure Architecture

• Multi-domain sending systems per client

• Inbox rotation frameworks

• SPF / DKIM / DMARC configuration

• Deliverability monitoring

• Server health tracking

• Risk mitigation protocols

Outbound was built on controlled infrastructure, not volume-based blasting.
‍

2. Targeting & Messaging Frameworks

• Curated commercial prospect lists

• Vertical-specific copy frameworks

• Multi-touch sequencing

• Continuous performance testing

Messaging was structured for repeatability across defined verticals.
‍

3. Full Client Fulfillment Process

We operated as a complete outbound division:

• Campaign creation

• List building

• Copywriting

• Sending & optimization

• Lead qualification

• Client lead reporting

• Lead handoff system design

Everything was white-labeled and delivered under 405 Media Group’s brand.
‍

4. Multiple Channel Outreach

To maximize monthly consistency:

• Secondary outreach channels were implemented (Cold Calling, SMS)

• Third-channel reinforcement for underperforming accounts

• Performance balancing across accounts

Outbound was not single-channel dependent.
‍

5. Front-End Performance Dashboard

We engineered a centralized performance dashboard allowing:

• Real-time client-level visibility

• Monthly lead target tracking

• Underperformance detection

• Root-cause identification

• Infrastructure-level monitoring

• Portfolio-wide performance oversight

This allowed us to:

• Monitor 100 active clients simultaneously

• Identify at-risk accounts early

• Reallocate resources quickly

• Maintain consistent lead benchmarks

‍

At peak:

• 100 active client accounts

• ~10 qualified leads per client, per month

• Multi-channel outbound deployed

• Centralized dashboard oversight

• Continuous infrastructure monitoring

This was not a campaign.

It was a structured outbound operating system.

1. Defined niche focus

2. Repeatable messaging patterns

3. Controlled sending infrastructure

4. Portfolio-level visibility

5. Early problem detection

6. Lean operational model